Case Study: Bid Writing Training Success

Stage 1

• The client assigned a full-time team of 10 SMEs to produce the solution design
• Supported by an additional 15 people for some non-design related questions
• None of the team had been trained in bid writing skills or participated in answer review processes
• All SMEs were trained in Lahara’s bid writing processes for:
  – Competitive analysis and producing key differentiation messages
  – Analysing the questions and producing answer outlines
  – Effective writing techniques
• Participating in reviews of answer outlines and finished writing
• Throughout the bid, provided ongoing coaching in applying their newly learned skills

The client won through to Stage 2

Stage 2

• Later in the year, for Stage 2, provided refresher training for the same team on:
  – Producing answer outlines
  – Effective writing
• Coached the team throughout the bid process

The client won through to Stage 3 in 1st place, with a score of 83.5%