Public Sector – Bid Writing Training

2 Day Course: How to Write High Scoring Answers

Improve bid team cohesion through in-depth understanding

Transform your proposal into an effective sales document

To win, you must ensure your writers answer the specific question

Train your team to consistently score highly for each answer

Raise your game by implementing team reviews

If you don’t get the marks, you can’t win the bid

Is your bid writing team getting low scores for their written answers, and you can’t see the reason why?

To win a public sector bid, you have to score the highest marks. Price is always a factor, but it is often the scores for your written answers that will decide it.

Does your team know how to get high scores? If they don’t, then your business is investing a lot of time and effort in failing bids.


We have developed bid writing techniques to ensure you are answering the question, and to enable fast comprehension by the evaluators.


Bid Writing Training for Subject Matter Experts (SME)

Most companies rely on their technical team of SMEs to write their bids. Unfortunately, few SMEs have received bid writing training.

What they produce will be usually be fine for a technical report, but makes for terrible reading in an ITT. It tends to be poorly structured, excessively wordy, and with little idea how to use graphics effectively.

Faced with reading this sort of material, evaluators struggle their way through it, and reward your team’s efforts with average marks. Not enough to win the bid.

Does any of this sound familiar? If so, there is a solution …Bid Writing Training from Lahara

How will your team benefit?

At the end of this training, your SMEs and technical writers will have:

  • Received hands-on training in how to analyse any question, and create the right answer structure
  • Learned ways to draft and edit high scoring answers, how to edit existing text to improve it, and how to evaluate the readability of their responses
  • Understood the critical importance of conducting team reviews

What’s in the brochure? Course Modules 1-5:

  1. Bid Lifecycle

2. Competitive Positioning

3. Answering the Question

4. Writing High Scoring Answers

5. Effective Reviews Process

Who is the training for?

Developed specifically for SMEs and technical writers, the course is tailored to the meet needs and skills of your team. It teaches the key steps your team needs to take to produce a high scoring bid.

Lahara’s Bid Writing Training delivers a modular-based course, with templates and checklists, which can be conducted and implemented during a live bid.

Click below to download

Bid Writing Training brochure for:

What is in the training?

The course will consist of some, or all, of the following modules: 

Bid Lifecycle – developing understanding of the key stages of the sales and bidding process, and introducing pre-bid and bid no-bid qualification processes

Competitive Positioning – to assist in developing your capture and bid strategy, and producing your key proposal messages

Answering the Question – ensuring your team understand how to develop an answer outline before drafting their responses

How to Write High Scoring Answers – techniques on drafting, editing, creating easy-to-read answers, as well tips on how to apply styles in Word, writing timings and proofreading

Effective Reviews Process – how to conduct timely reviews on answer outlines and drafts

Upgrade your bid writing skills

Training is held in your own office space

Thank you! I just want to have a quick rave about the training yesterday delivered by Rick.

It was very interesting, engaging and informative and provided a real insight into how to deliver a successful bid.

More importantly I felt inspired to get more involved and now feel much better equipped as a subject matter expert to deliver the right content for the bid process. I don’t think I was alone on this. Very impressed!

Emma Devenish

Head of Sustainability, Airwave

Most useful part of the training was reducing the team’s fears of preparing a response, by breaking down the process into bite-sized, manageable chunks.

John Rumsey

Commercial Manager, WAS UK

Great course and really enjoyed it! Can’t wait to put it into practice!

Look forward to working with you…

Craig Hall

Managing Director, Ortus Technology Ltd

I found the most useful part of the training to be learning tools and methods for breaking down the process. Great course! Much better than expected!

Gunnar Zimmerman

Head of Medical Sales, Ortus Technology Ltd

Rick is obviously very skilled in this area and fully committed to helping us get through the next stage of our bid. 

He was prepared & organised for the course, achieved his stated objectives and his skills were effective.

Jason Tandy

Service Design & Transition Manager, Airwave

Breaking down the questions to create answer outlines, and having techniques for getting ideas and building the content was very helpful.

Darren Sullivan

Business Development, WAS UK

Excellent! Rick was clear and consice with his course delivery.

Most useful part of the training? Everything! Really helped me to understand and breakdown the process. It was all helpful.

Richard Skingley

Business Development, WAS UK

Most useful part of the training was learning techniques and processes to follow with checklists.

Great course from a very knowledgeable professional!

Andy Robinson

Head of Operations, Ortus Technology Ltd

Learning about how best to resource and manage the proposal process effectively, structuring answers and bid/no bid were all really useful processes.

Zoe Stanton

CCO, Uscreates

The outlining of questions was extremely useful. It’s something I thought I knew how to do already, but I was wrong, and this course has really helped me learn this skill which will lead to much better, and winning answers.

Simon Read

Director of Public Safety UK, Saab Defence and Security

An excellent training of real value. Very thought provoking towards other sales areas. Most useful part of the training was: layout, SWOT, outlining.

Rick is a TOP bloke!

Tom Howlett

After-Sales Engineer, WAS UK

The structured approach to responding to a tender and following an organised process was really useful.

Steve Loftus

Technical Sales Manager, Ortus Technology Ltd