Our Directors

Rick Allen, Bid Consultant & Trainer

Rick Allen

Shifting his business goals from an award-winning sales career, to becoming a bid manager, bid writer, and certified APMP Bid Professional, was the foundation for Rick to become specialised in bid writing training.

Winning bids had been at the centre of his 20 year background in sales, account management and business development. It was a numbers game, and he achieved over £40M in complex solutions sales with major computer vendors, and £50M in international business unit sales with Logica, in two years.

Rare opportunity led to specialist bid training
It’s quite rare for any bid manager to have the chance to analyse a complex bid prior to submission. But that’s exactly what Rick did. In 2011, in Lynchburg, Virginia, Rick spent six weeks editing the final version of a bid worth £500m+ for a secure radio network for three Canadian provinces.

 

 

During this process, he discovered the pitfalls embedded in the bid, and began to apply a range of bid writing techniques he had honed over the years of winning bids, to improve every single answer of this massive bid of many thousands of pages.

The bid won with a score of 96.2%, the highest ever awarded for a Canadian government tender. Following this great win, he was inspired to create a bid writing course to teach these critical bid writing techniques, and the bid processes, used to achieve this high scoring bid. And so the Lahara Bid Writing Training courses were created.

If you’re looking improve your chances of winning your next bid, message Rick with your contact details.

Helen Allen, Marketing Director

Helen Allen

Art has been Helen’s passion since she was a child, which led to her career in graphic design. Combining her perfectionist streak, with a talent for creating beautiful visuals, Helen’s expertise lies in delivering graphic design solutions in her unique, artistic style.

From logos and canvas, to bid graphics
Most of Helen’s earlier design career was filled with creating logos, branding, brochures, audio-visual conferences and speaker support for product launches.

So how did she get into bid graphics? Working alongside her husband, Helen became proficient in editing all the complex bids he was working on.

During that process, she discovered the need for these bids to have clear, effective graphics. Many of them were laden with tired-looking, ineffective graphics.

She began to update many of their clients’ bid graphic libraries, and took on the challenge of making their clients’ bids and executive summaries sparkle with originality, clarity and elegance.

Liaising with bid managers, bid writers and subject matter experts from both small and large bid teams, to analyse their graphic requirements, allows Helen to help clients develop a unique style for their bids.

As a seasoned bid editor, with in-depth knowledge of how to create high scoring answers for bids, Helen reduces complex text and system overviews into simple-to-comprehend graphics, impactful graphics.

Helen is a fine art painter with a range of paintings in limited edition print. She works in oils, acrylics, watercolour and mixed media.

Contact us today

Get ready to win your next bid
Bid Writing Training

Bid Writing Training

Teaching your bid manager, SMEs, and technical writers, how to write compelling and compliant, winning bids across all industry sectors. Read more…



Bid Management

Bid Management

Working with your team during a live bid, to organise, direct and control the content development of your bid, from ITT to submission. Read more…

Bid Consultancy

Bid Consultancy

Developing a winning bid strategy for you, and boosting your team's confidence in their ability to respond to ITTs effectively and efficiently. Read more…


Bid Graphics

Bid Graphics

Working with your SMEs to upgrade your bid graphics, creating original, stylish and effective graphics. Presentations and handouts too. Read more…

 


Upgrade your bid team's performance to win

Find out about our bid writing training